Swedish Black Caviar reaches Moscow
AROS was on October 24 attending a business conference in central Moscow. The arrangement was coordinated jointly by Finnish and Swedish export promotion agencies. The Swedish host was Mr. Fredrik Ekman, who also happens to be an AROS shareholder. AROS was represented by Fredrik and Mikael Koistinen, Board Director. The aim was to initiate marketing efforts in Russia directed primarily at the permanent representative offices of the Swedish export sector as well as the Swedish Embassy and similar public sector bodies. This revolutionary marketing effort by AROS as a coincidence took place on the day of the Russian Revolution 1917.